BMW beamvertising
Jun/100
Beamvertising - Advertising by means of a beam…now that’s cool.
We have seen it done a few times, Nokia, Puma and even back in the day when you needed Batman, the city of Gotham would Beam a mat against the sky.
Now BMW has done it, again.
All in Singapore of coarse in Suntec City, Towers 2 & 3.
“Watch as we transform busy office buildings in Singapore from a symbol of work, into a symbol of Joy.” - BMW Asia Insider
3D Beurs van Berlage Amsterdam Samsung
May/100
“Samsung gives famous historic Dutch building a new dimension with 3D Projection
On Thursday the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. The public was able to view the addition of a new dimension to this historic building. On the adjacent square, visitors are able to try out the new Samsung 3D LED TVs, and are offered a chance to win one of their own every night. Foursquare, YouTube and Dutch Startup Feest.je are part of the integrated campaign.
Agencies: Starcom & MUSE Amsterdam”
Copy by turnontomorrow
ACDC Vs Iron Man 2 - Architectural Projection Mapping
May/100
So I have become a bit of a fan for this London-based studio. Another awesome projection installation by Seeper
Guys, let’s bring this to Cape Town!
May/100
Interactive projection mapping for Nokia Ovi Maps Activation in Covent Garden, London, April 2010.
Produced in one week using Afx and OFWs. The installation features custom optical flow, face tracking and some crazy complex arrow chess!