Face tracking meets face projection.
Im not 100% sure how practical this is, to my knowledge having a projector projecting light into your eyes could lead to some serious issues, but at least it looks cool.
I’m actually a bit of a fan of this “Beamvertising” projection style, I find it spontaneous and intruding but in a good way, kinda like a moving installation.
I can see a cool “find the moving add” campaign in this…
Peeps at LuminaMotion is big into there Beamvertising and it looks like Chile is a big fan of it to.
More goodies I found relating to Merc.
The one idea I spoke about with projecting onto the car, now I know we cant have this on a permanent installation because the cars move around and all but you can not over look even considering the awesomeness of this concept. more about this project